December 10, 2010
Most important to any initiative is to gage the interest of the customer BEFORE you use valuable resources: your time, your money and your esoteric credits with those around you.
Is there interest in a blog from Leap’s most recent addition (me!)? That remains to be seen. I have to say I’m a little nervous about it, but that’s part of being an Entrepreneur, eh?
Okay, why am I launching ugly (not my idea of excellent blog placement, not the mood I want to convey, not the ideal tool for me to use)? Well in my limited knowledge of blogs I know what is most important is having followers … no wait, that’s Tweeting … it’s having active readers (lots of comments). Starting a blog pretty would require I make a request of Pam Jodway (our Marketing guru at Leap), Sara Graham (our Social Media guru at Leap) and at least one paid contractor to set it up the way I want, make it look the way I want and teach me how to use it.
Figuring out if people are going to read this blog will take some time (I’m guessing a month or two). So I’m launching ugly (not perfect) and will do so until I figure out if there is an audience. As soon as I see it makes sense to use my valuable resources (my time!!, limited budget and esoteric credits with work mates) I will ask for help in making it pretty and functional.
My promises in this log:
- I will irritate some people because my writing will not always be pretty, maybe not even the majority of the time. I’d rather try to get a message across rather than make sure my grammar is proper or spelling is perfect. I will continue to use “…” often as well as putting ( ) around little inside (perhaps snide, chipper or totally unrelated) comments.
- I will diligently hold the concern of the Entrepreneur (this blog won’t be about trying to sell to you some service or another OR blowing smoke anywhere in particular).
- I accept praise and criticism well (my family members might not agree) so just be respectful in your language and I’ll work to see the value in your comments.
So, this blog is being launched ugly because that’s what I’d like to see you do with your venture (to an extent). Test the market by just dipping your toe in (oh I forgot I will also promise to mix and misuse metaphors as well). As soon as you have an idea, start talking to people about it and see what they think (watch their bodies in how they are triggered by it … people often say nice and charming things but can’t really hide in their body language how they truly feel). Is it interesting enough to move on to the next phase and invest more of your resources? Then stick your whole foot in. :)
Okay, enough said.
I’ll write again soon.
Cheers — Miche